At CES 2026, Lego's innovative Smart Brick took home the prestigious Best in Show award, showcasing a new era in interactive play. According to The Verge AI, the demonstration by Lego designer Maarten Simons was so compelling that viewers were transported into an immersive experience, thanks to a 15-minute uncut VR demo filmed on-site.
The Lego Smart Brick represents a significant leap forward in educational toys, blending traditional building blocks with advanced technology. This integration allows for a more engaging and interactive learning experience, potentially revolutionizing how children learn through play. The Verge AI reported that the demo was captured using a modified Qoocam Q3 Ultra camera, capable of creating spatial stereoscopic 3D video that can be viewed in various ways, including VR headsets like the Meta Quest.
The demo highlights the Smart Brick's capabilities, from basic building to incorporating smart technology that enhances the play experience. Viewers can access the demo via YouTube, where it can be experienced through a VR headset or simply by dragging and tilting their screens. This accessibility makes the technology more approachable for a wide audience, from tech enthusiasts to casual users interested in innovative toys.
Maarten Simons' demonstration at CES 2026 not only showcased the technical prowess of the Lego Smart Brick but also its potential impact on the toy industry. The Verge AI noted that the demo was filmed in 8K, providing a high-resolution experience that is likely to captivate audiences and drive interest in the product.
Looking ahead, the success of the Lego Smart Brick at CES suggests a promising future for tech-integrated toys, potentially setting a new standard for interactive and educational play. As per The Verge AI, the reception of this VR180 technology could influence future content creation trends, depending on subscriber interest and feedback.