Adobe and NVIDIA Announce Strategic Partnership to Deliver the Next Generation of Firefly Models and Creative, Marketing and Agentic Workflows

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• The partnership is taking collaboration to a new level by uniting research and engineering teams to accelerate Adobe's applications and jointly build state-of-the-art world foundation models

  60% confidence

• Adobe Firefly Foundry models are commercially safe and deeply tuned with proprietary brand or franchise content, which is critical for media and entertainment studios

  60% confidence

• Due to the non-binding nature of the agreement, there are no assurances that Adobe will successfully negotiate and execute definitive documentation with NVIDIA on favorable terms or at all

  60% confidence

• AI is giving every industry the ability to redefine what's possible

  60% confidence

• NVIDIA and Adobe have partnered to push the boundaries of design and creativity for more than 20 years

  60% confidence

• AI is transforming how marketing teams and media and entertainment studios work

  60% confidence

• Content creation is exploding, and partnership with NVIDIA is grounded in a shared vision to reinvent creative and marketing workflows with the power of AI

  60% confidence

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