The Native Brand, P&G Studios und dentsu Entertainment präsentieren Amerikas erste gemeinsam produzierte Langspiel-„Mikro-Soap“ für das Zeitalter vertikaler Videos, produziert von Pixie USA, mit dem Titel „The Golden Pear Affair“

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• Microdramas are expected to generate $11 billion USD in worldwide revenue by 2025, with the U.S. emerging as the largest market outside China

  80% confidence

• dentsu has always stood for innovation, finding new ways to reach audiences and connecting brands through fandom; microdramas are conquering the world and dentsu is expanding its position in this rapidly growing format

  80% confidence

• P&G Studios is committed to enhancing consumer interaction with brands through innovation, combining classic brand storytelling with evolving mobile entertainment landscape

  80% confidence

• Microdramas are the natural evolution of the soap opera format introduced by P&G decades ago, and Pixie USA is proud to lead this tradition into a new era with Native

  80% confidence

• Native is excited to bring the brand into entertainment world with micro-soap series inspired by Global Flavors collection, seeking innovative ways to reach customers where they are

  80% confidence